Founding membership open · 50 MSPs · $350/month, locked while active
The AI-Native MSP An XSPARKS × IT By Design program

Build one AI service you can actually sell. Then run the same play for the next three.

A working membership for MSP owners who want a client-facing AI offer, not another tool sitting unused in a browser tab. You start by building an AI readiness assessment your clients can buy. Then the roadmap, the landing page, the delivery system, and the next offer. Founding rate is $350 a month, locked for life, for the first fifty.

Claim a founding seat → View the real builds ↓

Month to month. No 24-month contract, which is the norm everywhere else in this channel.

Founding membership · 50 seats
$599$350/ month
Locked for life. Month to month. No 24-month contract.
  • 2 to 3 new tested Claude skills every month
  • Two 90-minute live builds every month, recorded
  • One member hot seat earned every month
  • Certification, leaderboard, and year-end awards
See everything included ↓
Nav leading a live build session
Your builder: Nav

Entrepreneur first, AI operator second. Lead AI Strategist at XSPARKS. Every session on this page is his, live.

$25M+Built across his own companies
250+Agency clients served
85+AI companies trust him
Trusted by 85+ AI companies to teach business owners how their products actually work
HubSpot
Emergent
Lovable
Constant Contact
HeyGen
CapCut
+ 85 more brands have trusted me with their product
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Why this matters

Your clients are going to ask you about AI.
What do you hand them?

You are the technology partner. If AI is a shrug in your shop, it becomes a shrug in your client's business too. This fixes that in three places at once.

01For the owner

Stop being the bottleneck

Claude becomes the operator sitting next to you. Proposals, QBR prep, vendor comparisons, contracts, and the emails you keep putting off.

02For your team

Techs who use it daily

Not one champion who read a blog. A team that reaches for Claude the way they reach for a KB article: triage, client updates, SOPs, onboarding docs.

03For your clients

An AI answer you can sell

When a client asks "should we be using AI?", you have a real answer, a live demo, and a next step. That is a service line, not a shrug.

That third one is the whole business case. Everything below is how you build it.
Already shipped

You do not have to take my word for it. Go look.

Two sessions have already run for this community, free. Everything built in them is still online, in public, including the skills. Read it, download it, judge the quality, and then decide whether the paid version is worth it. That is the whole pitch.

Free public sessionSession one · The Growth Stack

A live site audit, finished social assets generated on camera, and a custom Claude skill built from scratch that turns resolved tickets into case studies, posts, and timed review requests. Three skills handed out at the end.

Attendees left with three client-ready assets
Free public sessionSession two · The Sellable AI Service

The full journey with one offering: an AI readiness assessment run on a real client, branded live with a real attending MSP's identity, turned into a priced 12-month roadmap, plus the landing page that captures requests.

Attendees left with a sellable assessment and a 12-month roadmap
Every skill passes The XSPARKS Standard

The skills are not prompts in a document. Each one is tested against real inputs and eval-scored before it ships. On the proof engine, the tested skill passed 100% of our checks and the same task without it scored 59%, including a claim the data could not support. That gap is the whole reason the Standard exists.

View the Growth Stack build → View the Sellable AI Service build →
Those two pages are the free version, and they stay free. The membership is what happens when it runs every month, with your business in the room and a library that keeps growing.
Proof this works

Sold out in the room.
2,000+ taught online.

This is not a new idea I am testing on you. I have taught 2,000+ people across 12 private live sessions and sold out every in-person one. Now the same format is applied to the service your clients are already asking you to build.

Sold-out in-person live build session, owners building with Nav.Sold out

In the room · Multiple sold-out sessions

Every in-person session has sold out. Business owners, laptops open, hours of hands-on building each time. Everyone leaves with a workflow or agent built around a real bottleneck in their business.

Private online session, 187+ liveOnline · Private

On the call · 2,000+ taught online

Online is where this scales. Across 12 private sessions for companies and agencies I have taught 2,000+ people live on Zoom. The biggest single room ran three hours with 187+ people on the call at once. Same hands-on format, just bigger.

The live rooms are not the only place people learn this from me.

Millions of people watch the AI content I make. That audience is how these software companies found me in the first place, and it is why they trust me to explain their products to business owners.

See it on Instagram →
30M+Views on the AI content I have made
1,000+Students inside Claude 101
85+AI companies that hired me to teach their product
The membership

Every month, you ship one more thing that sells.

This is not a course you fall behind in. It is a working membership with a rhythm: two live builds, new tested skills in your library, and a climb you can see. Four things, every month, for as long as you are in.

01 · The asset

The MSP Skills Library

Two to three new Claude skills every month, built for MSP work and shipped only after passing The XSPARKS Standard: tested against real inputs, eval-scored, and client-ready. Assessments, roadmaps, proposals, proof engines. The library grows the whole time you are a member, and it is the reason this compounds instead of expiring.

02 · The sessions

Two Live Builds a Month

Two 90-minute sessions, live with me, every month. Something real built end to end on camera each time, no slides. Every session recorded and indexed if you cannot make it.

03 · The access

One Member Hot Seat a Month

Each month, one member gets a private 60-minute working session with me on their business. The seat is earned: it goes to whoever climbed the furthest that month. Not every member every month. One member, every month, chosen by the work they did.

04 · The credential

Certification You Can Display

Two levels, earned by climbing, not by attending. A badge for your website, a listing in the directory, and a credential your prospects understand because they already trust partner tiers and certifications.

Month to month. No 24-month contract. Everyone else in this category locks you in for two or three years. Stay because it works, leave when it does not.
Not for MSPs looking for prompt ideas. Built for owners willing to ship a client-facing offer and put a price on it.
The climb

Twelve rungs from nothing to a sold AI offering.

First 90 days: choose your service, build the client-facing assets, and run it with a real client. Members do not collect attendance points. You climb. Every rung is a real thing done in your business, and where you stand is visible: to you, to the room, and on the leaderboard each month. Four ranks, two certifications, one climb.

Rank 1 · BuilderRungs 1 to 3

The offer

Three decisions, zero software. Name the one service you sell, price it both ways, and pick the five existing clients who hear about it first.

1Pick your service2Price it two ways3Name five clients
Rank 2 · OperatorRungs 4 to 6

The assessment

You deliver the service for real. Run it on a live client, brand it so it reads like something you invoice for, and put up the page that lets clients ask for it themselves.

4Run your first assessment5Brand the deliverable6Ship the landing page
✓
Certification level one: AI Assessment CertifiedEarned at rung 6. Badge for your site, listing in the directory, and a credential you can put in front of a prospect.
Rank 3 · ArchitectRungs 7 to 9

The roadmap

The assessment tells the client where they stand. The roadmap is what they buy. Governance first, one shipped outcome per quarter, priced as a project or as monthly.

7Build the 12-month roadmap8Governance goes first9Choose the quarterly agents
Rank 4 · Practice LeaderRungs 10 to 12

Ship and scale

Delivery becomes a rhythm, the project converts to recurring, and then you run the whole ladder again with your second offering. That is the point where one AI service becomes an AI practice.

10The monthly touchpoint11Convert it to MRR12Run it again with offering two
★
Certification level two: AI-Ready MSP CertifiedEarned at rung 12, with AI revenue on the books. The full credential, the directory listing, and eligibility for the year-end awards.
The partnership

Two engines, one outcome.

IT By Design understands how MSPs operate.

XSPARKS turns AI into assets, offers, and repeatable workflows.

Together, you build an AI service your clients can buy.

IT By Design
IT By Design brings

MSP context, the industry community, and the implementation follow-through after every session.

XSPARKS.ai
XSPARKS brings

Tested AI skills, live end-to-end builds led by Nav, and the commercial clarity to price and sell what you build.

The result
Members leave with

A real service, a client-facing delivery kit, and the next offer to build after it.

Founding membership · 50 seats

$350 a month, for the first fifty, locked for life.

Sell one readiness assessment and the membership pays for itself for the year. Most MSP enablement programs cost $497 to $2,900 a month and ask for 24 to 36 month commitments. This is $350 a month, month to month, for founding members.

Your founding membership includes2 to 3 new MSP-ready skills every monthTwo live builds a month, recordedThe full 12-rung ClimbBoth certification levelsEligibility for the monthly hot seatEvery skill tested to The XSPARKS Standard
Standard

Membership

$599per month
The published rate once the founding fifty are gone. This is a real plan, not a decoy.
  • The full skills library, growing monthly
  • Two live builds every month
  • Every session recorded and indexed
  • Both certification levels available
  • Month to month, cancel any time
Ask about standard →
Founding fifty · limited

Founding Member

$350per month, forever
$599 per month  ·  You save $2,988 a year, every year you stay.
  • Everything in standard, at $249 a month off, for as long as you remain a member
  • The rate is locked for life. When the price goes up, yours does not
  • Founding Fifty recognition at the 2027 conference and on the permanent founding list
  • First access to every new skill before it reaches the wider library
  • Eligible for all year-end awards from day one
  • Month to month. No contract, no lock-in
Claim a founding seat →
Email goes to IT By Design. A real person replies within one business day.
Or pay annually: $3,500Two months free, and it is the same choice we teach you to give your own clients. Project or monthly, same work either way.
Pay annually →
Why the founding rate is honest. You are not getting half off because we are desperate. You get it because founding members agree to share their results and let us tell the story. You get the rate for life, we get the case studies, and nobody has to pretend the standard price was never real.
Awards

Your year of work, recognized on stage.

Monthly leaderboard. Quarterly rank promotions announced live. And at the end of the season, awards presented in person at the IT By Design conference. Not participation trophies. These go to the people who shipped.

AI Builder of the Year

The member who shipped the most: skills built, assessments delivered, roadmaps sold. Volume of real work, verified.

AI Learner of the Year

The biggest climb from where you started. A member who begins at rung one and finishes at rung twelve beats someone who started halfway. Beginners can win this outright.

Biggest Win

The largest AI engagement closed using the framework. One deal, documented, with the roadmap that sold it.

Best Deliverable

The best client-facing asset produced by a member, voted on by the room. Your work judged by your peers.

The Helper

The member who did the most for everyone else in the channel. The award for the behavior that makes a room like this worth being in.

Founding Fifty

Permanent recognition for the first fifty members. Your name stays on the founding list for as long as this program exists.

Your work, recognized in front of the MSP peers who watched you build it. Presented live at the 2027 IT By Design conference in New Jersey. Twelve months of building, judged on what you shipped. That is the finish line, and it is a real one.
Meet Nav

Entrepreneur first.
AI teacher second.

I did not learn AI to teach it. I learned it because my businesses needed it. Payroll, clients, tickets, proposals, and too many things to do. That is where AI earned its spot in my day. Not as a toy. As the thing that let a small team run like a big one.

Then 85+ AI companies started paying me to show people how their tools actually work.

So when I train your team, you are not getting a course creator who read the manual. You are getting an operator who runs real businesses on these tools and can explain all of it in plain English.

The whole pitch

I make AI simple for business owners.
Then I make sure it gets used.

Nav working with business owners at a live build session
$25M+
Ecom revenue
Across my own product businesses, including the Silent Basketball. I know what moves a buyer.
250+
Agency clients
Served through my creative agency. 250+ clients, millions in revenue generated.
$1.1M
Sourced on Alibaba
393 transactions. When Alibaba needed a creator, they picked me.

Quick answers.

The things MSP owners ask before they join.

What does it cost?$350 a month for the founding fifty, locked while you stay a member. $599 after.
Is there a contract?No. Month to month, cancel any time.
Is it my whole team?The membership is per company. Bring the people who run the desk.
What do I leave with?A sellable AI service and the assets you need to deliver it.

Four things you can point at. Two to three new tested Claude skills added to your library. Two ninety-minute live builds with me, built end to end on camera. Every session recorded and indexed. And a shot at the member hot seat earned each month. The library is the part that compounds: after a year you own thirty-plus tested skills built specifically for MSP work.

No. Rung one of the climb is a decision, not a tool. Beginners keep up because everything is in plain English, and the Learner of the Year award exists specifically so someone starting from zero can win it outright. Owners already using Claude still find things they did not know it could do.

No. Month to month, cancel whenever. Every comparable program in this channel locks you into 24 or 36 months. We would rather earn the next month. The only thing you lose by leaving is access to the library and your place on the climb.

Nothing, if you are one of the founding fifty. The founding rate is locked for as long as you stay a member. When the standard rate moves, yours does not. If you leave and come back later, you come back at whatever the rate is then.

The membership is per company, and bringing the people who actually run the desk is where it sticks. Skills get installed by whoever uses them. Tell us your team size when you email and we will make sure the seat is set up right.

They are earned by doing, not attending. Level one, AI Assessment Certified, is awarded at rung six: you have run a real assessment for a real client, branded it, and put up the page that captures requests. Level two, AI-Ready MSP Certified, is awarded at rung twelve with AI revenue on the books. Each level comes with a badge for your site and a listing in the directory.

To be clear: this is one member a month, not an hour for every member. The seat is earned. It goes to whoever climbed the furthest that month, and where two members tie, the one who shipped the most client-facing work takes it. Being honest about the odds: with fifty members that is twelve seats a year. Doing the work is how you win one.

Do not. Go read the two free sessions first. Everything built in them is still online, including the skills, and you can download and run them before you spend anything. If the free version is not obviously worth more than the price, do not join.

I use them all. Claude is where I start business owners because it is the best at long documents, careful reasoning, and doing real work inside your systems through Projects, skills, and connectors. Once you understand Claude, the rest gets easy. And yes, we talk about where the other tools fit.

Canadian entrepreneur out of Edmonton. Built In The Lab to $15M+ in revenue and 800M+ views, created the Silent Basketball (50,000+ units sold), ran a global agency (250+ clients). Now Lead AI Strategist at XSPARKS.ai, where I teach business owners how to actually use AI every single day. Claude 101 just crossed 1,000 students. Thousands trained online. 85+ AI brands trust me to explain their tools. I don't just talk about AI. I build with it, teach it, and show you exactly how to put it to work.

Email sales@itbd.net and say you want a founding seat. A real person at IT By Design replies within one business day. If you would rather talk it through first, say that in the email and we will call you.

Build the first service. Sell it.
Then build the next.

Claim your $350 founding membership →
50 MSPs  ·  Rate locked while active  ·  Month to month
Claim your $350 founding rate →