The MSP Growth Stack

01The one idea everything hangs on

• A project knows your business: your clients, your voice, your standards. Set it once.
• A skill is a procedure any team member can run and get the same output. Train the employee once, hire them forever.
• A connector lets Claude act in other tools: your PSA, your image generator, your inbox.
• And the habit: give Claude a job, then keep moving. We started the site audit, built other things while it ran, and came back to finished work.

02ATTRACT · your website and AI search

We audited a real MSP site live using a skill from the community marketplace (Corey Haines' free marketing skills on GitHub). The findings are the same for almost every MSP site:

• The money page is thin. Your "managed IT services" page is a few hundred words with no proof, no process, no FAQ. It cannot win your city's search.
• Mixed signals. URL, title tag, and headline each target a different phrase. Pick one per page.
• The new battleground is AI search. When an owner asks ChatGPT "best IT company near me," one MSP gets named. Structured pages, real proof, and consistent local signals decide who. There's a skill for this too (ai-seo, in the same free repo).

Do this Monday

• Run an SEO audit skill on your own site. Fix the title/H1/URL mismatch on your one money page first.

03ATTRACT · marketing assets in minutes

We generated finished social graphics with the Higgsfield connector by telling Claude "generate an image with nano banana pro, 4:5, using Higgsfield" (naming the connector is what routes the job) while Claude designed a full carousel on the other screen. The trick is the prompt structure:

Carousel cover slide for LinkedIn and Instagram, for a managed IT services brand. FORMAT: typography-only hook slide, slide 1 of a carousel. TEXT (render exactly): eyebrow line "FOR BUSINESS OWNERS" small and letterspaced at top, main headline "5 SIGNS YOU'VE OUTGROWN YOUR IT GUY" in huge bold condensed white type with the words "IT GUY" in electric blue #2E90FA, footer "YOUR MSP NAME • SWIPE →" bottom center. STYLE: flat editorial graphic design, deep navy #0A1628 background, faint oversized "5" watermark numeral behind the text at 8% opacity, subtle diagonal accent line. COMPOSITION: centered, massive type, high contrast, extremely readable as a small thumbnail, no photo, no clutter.

Design a 6-slide Instagram carousel as a single HTML page showing all six 1080x1350 slides side by side. Topic: "5 signs you've outgrown your IT guy" for a managed IT company. Slide 1 is the hook, slides 2-6 are one sign each: a punchy 4-6 word headline, one supporting sentence, and a slide number. Style: deep navy background #0A1628, electric blue accent #2E90FA, white bold condensed typography, flat editorial design, consistent footer with my company name. No images, typography only.

Do this Monday

• Swap in your brand name and colors, generate one stat card from a real number in your business, post it.

04THE BUILD · your PSA is full of marketing

We built a custom skill live: the Proof Engine. It reads your resolved tickets and produces the three assets that win MSP clients.

• Case studies from your saves and rescues, anonymized, every number traced to a real ticket
• LinkedIn posts in your voice, each anchored to something that actually happened
• Review requests timed to wins. Gratitude decays in days. The skill tells you who to ask this week and why.

• The skill re-verifies its own claims against your tickets before you ever see them. That's why your whole team can run it, not just you.
• Guardrails baked in: real stories only, security details stay vague, client approval flags where a client might be identifiable.

05CAPTURE · the door-opener

Every business owner is anxious about AI and has nobody technical to ask. The Lead Magnet Machine makes you the one who shows up with answers.

• Name a prospect and their industry. It produces a branded AI Readiness Snapshot for that business: five honest scores, three moves for their quarter, one compliance boundary named like an adult.
• At least one recommendation they can do without you. That's what makes it a gift instead of a brochure, and it's why it opens doors.
• Send it instead of a cold pitch. You walk in as the AI-era advisor, which is also the service line your clients will pay for next.

06Your three skills

One per funnel stage, and they download right from this page. To install: Claude → Settings → Capabilities → Skills → upload the file. Then just describe the task; the skill triggers itself.

The safe way to feed Claude data

• Business and enterprise Claude plans don't train on your data. Write a one-page AI use policy before you roll anything out to techs. Ask us for the template.

07Everything on this call was built with Claude

Including this page. Built and tested the night before, not a slide deck in sight:

08Every link from the session