real skills.
real workflows.

a growing library of claude skills i actually use to run my businesses. content, agency work, automation. copy any of them. or use the worksheet to build your own.

25
live skills
free
always
01 / get going

how to install a skill.

two ways to use anything in this library. pick the one that fits your setup.

01

download

grab the .zip file for the skill you want, or the all-in-one bundle.

02

unzip

extract the folder. inside you'll find a SKILL.md and an examples folder.

03

upload to claude

option A: drop the folder into a claude project. option B: enable skills in claude settings and upload there.

04

just talk

ask claude to write a caption, build a carousel, or draft a proposal. the skill activates automatically.

02 / curated

not sure where to start?

grab the stack that fits what you're building. three skills each. start with one.

CREATORS

the content stack

  • brand-voice-nav
  • carousel-script
  • video-hook-writer
get the pack
AGENCY OWNERS

the client stack

  • client-proposal
  • brand-voice-nav
  • manychat-flow-builder
get the pack
BUILDERS

the systems stack

  • brand-voice-nav
  • netlify-static-site
  • shut-up-and-execute
start with voice
03 / the library

the full library.

filter by who it's for. every skill below is live and ready to download.

filter
live
creators agency
brand-voice-nav

your voice, on tap.

writes captions and copy that sound like you.

turns claude into a writer that matches your exact tone. no em dashes. no buzzwords. real hooks that challenge beliefs or make bold claims. every output ends with the right CTA for the platform.

TRY ASKING IT:
  • write me an IG caption about [topic]
  • draft a LinkedIn post for my CMO announcement
  • turn this rough idea into a tweet
  • rewrite this in my voice
live
creators
carousel-script

10 slides. zero friction.

any topic into a swipe-worthy carousel.

maps any topic to the build / monetize / scale framework, structures it into the rishi shine pattern (hook → credibility → tension → rules → summary → cta), and delivers slide-by-slide copy ready for design handoff.

TRY ASKING IT:
  • turn [topic] into a 10-slide carousel
  • build a carousel about my framework for [thing]
  • scripts for a carousel on AI for solopreneurs
  • 10 slides on why most creators fail at monetization
live
agency
client-proposal

5-minute brief. 10-minute proposal.

turn a discovery call into a sendable proposal.

writes social house style proposals from a client brief. cover, scope, deliverables, pricing logic, payment terms. flags red flags before drafting. founder-led tone, client-ready format.

TRY ASKING IT:
  • draft a proposal for [client name] who wants [thing]
  • turn this discovery call transcript into a SOW
  • build me a content retainer proposal at $4k/month
  • check this brief for red flags before i pitch
live
creators
video-hook-writer

10 hooks. pick one.

generate viral hooks for short-form video.

if you're staring at a blank script trying to figure out how to stop the scroll, use this. paste your topic, get 10 hook variations across four proven patterns (challenge belief, bold claim, personal stake, curiosity gap). ranked by retention probability so you know exactly which one to shoot.

TRY ASKING IT:
  • give me 10 hooks about why cold email is dead
  • rewrite this boring intro as a curiosity gap hook
  • 10 challenge-belief hooks for a basketball trainer
live
creators agency
manychat-flow-builder

keyword in. flow out.

designs full manychat automation flows.

if you want to turn instagram comments into email subscribers or sales without manual dms, this is your blueprint. give it a keyword and an end goal. get back a complete manychat flow with messages, conditions, tags, and a claude ai step for natural conversations.

TRY ASKING IT:
  • build a flow to collect emails for a lead magnet
  • design a dm sequence to qualify agency leads
  • map a flow that handles customer support FAQs
live
creators
athlete-spotlight

name in. feature out.

brown ballers athlete features in one prompt.

if you run a sports media page or highlight account, stop writing features from scratch. this generates the tweet-style headline graphic copy plus the instagram caption combo. matches the exact brown ballers format perfectly. plug-and-play for any spotlight.

TRY ASKING IT:
  • write a feature on this high school prospect
  • generate a spotlight post for this d1 commit
  • draft a headline and caption for this game-winner
live
creators builders
higgsfield-prompt

idea in. prompt out.

generate higgsfield video prompts from a description.

if you're using ai video tools and getting garbage results, it's because your prompts are weak. this turns your simple one-line idea into a properly structured higgsfield prompt with character details, scene composition, motion, lighting, and lip sync notes.

TRY ASKING IT:
  • write a prompt for a cinematic basketball dunk
  • generate a prompt for a talking head tech review
  • build a scene prompt for a moody product reveal
live
creators agency
content-pillar-mapper

niche in. pillars out.

map any creator's niche to build / monetize / scale.

if you're posting randomly and wondering why you aren't making money, you need structure. give this your niche and target audience. get back three content pillars aligned to the build/monetize/scale framework, with sample post ideas under each.

TRY ASKING IT:
  • map pillars for a fitness coach selling a $500 program
  • build a content strategy for a b2b saas founder
  • generate ideas for a videographer building an agency
live
builders
netlify-static-site

brief in. site out.

the exact netlify + decap cms stack i use.

if you need to spin up a fast, secure website without paying for wordpress or webflow, use this. it scaffolds a static html site with decap cms, dynamic listings if needed, google analytics, and a deploy-ready netlify config.

TRY ASKING IT:
  • generate the folder structure for a 5-page agency site
  • write the decap cms config for a blog collection
  • scaffold an seo-optimized landing page template
repo coming paste-ready
live
builders agency
shut-up-and-execute

idea in. action plan out.

turn rambling thoughts into one paragraph of moves.

if you suffer from overthinking and planning theater, this is your cure. paste a long rambling idea or brain dump. get back a single paragraph telling you exactly what to do this week. ruthless. no fluff. just execution.

TRY ASKING IT:
  • i have 5 product ideas, tell me what to do right now
  • turn this chaotic meeting transcript into next steps
  • i'm stuck on my agency growth, give me an action plan
live
builders agency
bms-framework-audit

audit your business.

the build monetize scale diagnostic.

if your revenue is flatlining and you don't know why, run this audit. plug in your current metrics, audience size, and revenue streams. get a ruthless breakdown of exactly where your bottleneck is (audience, offer, or systems) and what to fix first.

TRY ASKING IT:
  • run a bms audit on my $10k/mo agency
  • find the bottleneck in my content funnel
  • score my offer against the monetize criteria
live
creators builders
silent-launch-strategy

hype without noise.

the playbook behind the silent basketball launch.

if you're launching a product, don't just post a link and pray. this is the exact framework that generated millions in revenue by building curiosity instead of fatigue. use this as your starting point to map out email sequences, social teasers, and your drop timeline.

TRY ASKING IT:
  • draft a 14-day silent launch timeline for my product
  • write 3 teaser emails that don't sound salesy
  • plan a hype window without giving the reveal away
playbook coming paste-ready
live
agency
agency-onboarding-flow

client in. chaos out.

the social house onboarding system.

if your agency feels like a mess every time you close a deal, you need this. stop reinventing the wheel. copy the exact intake form, welcome packet, and first 30-day timeline we use to onboard 250+ clients smoothly.

TRY ASKING IT:
  • generate an onboarding checklist for a new ecom client
  • draft a welcome email that sets clear boundaries
  • build a kickoff agenda for a content retainer
system coming paste-ready
live
creators builders
newsletter-engine

write once. repurpose forever.

the shut up and execute content engine.

if you're burning out trying to create fresh content for every platform, use this system. it shows you how to turn one deep-dive newsletter into 5 tweets, 2 linkedin posts, and a short-form script without sounding like a robot.

TRY ASKING IT:
  • turn this newsletter into 5 standalone tweets
  • extract a 60-second video script from this article
  • spin this issue into 2 linkedin posts in my voice
live
creators agency
sponsorship-pitch-deck

pitch. close. repeat.

the deck that lands 6-figure deals.

if you're pitching brands and getting rejected, your deck is probably wrong. don't sell impressions, sell outcomes. use this template to structure your pitch around the brand's roi, not just your follower count.

TRY ASKING IT:
  • outline a pitch deck for a sports beverage brand
  • write the roi slide for a 3-month integration
  • build a one-pager for a 6-figure annual partnership
template coming paste-ready
live
builders
offer-validation-test

test before you build.

don't waste 6 months on a product nobody wants.

if you have a product idea, do not build it yet. run this 48-hour framework to validate your idea using landing pages, organic social, and a $50 ad budget. it will tell you to keep building, pivot, or kill it.

TRY ASKING IT:
  • design a validation test for my saas idea
  • write ad copy to test a new coaching offer
  • set the kill criteria for my pre-sale campaign
framework coming paste-ready
live
agency builders
cold-email-opener

stop getting ignored.

cold outreach that actually converts.

if your cold emails are getting zero replies, your openers are weak. paste a prospect's linkedin profile or website into this. get 3 hyper-personalized cold email openers that don't sound like a generic template.

TRY ASKING IT:
  • write an opener based on this founder's recent podcast
  • generate 3 subject lines for this ecommerce brand
  • draft a cold email that challenges their current strategy
live
creators builders
community-growth-loop

followers to fans.

the in the lab community playbook.

if you have an audience but nobody is talking to each other, you don't have a community. copy this playbook to build a space that actually engages. covers discord and skool setup, weekly rituals, and turning members into advocates.

TRY ASKING IT:
  • design a weekly ritual for my private skool group
  • write an onboarding sequence for new discord members
  • create a gamification strategy to boost engagement
playbook coming paste-ready
live
agency
retention-recovery-script

save the client.

what to say when they want to churn.

if a client sends the we need to pause email, don't panic. use this proven script and process for handling cancellation requests. learn how to turn unhappy clients into long-term partners by fixing the root problem.

TRY ASKING IT:
  • draft a reply to a client who wants to pause services
  • script a save-call agenda to uncover the real issue
  • write an email offering a downsell instead of a churn
live
agency builders
pricing-tier-architect

stop undercharging.

structure your offers for maximum ltv.

if you're doing custom quotes for every lead, you're losing money. input your current services and costs into this. get a 3-tier pricing strategy designed to anchor your premium offer and increase your average order value.

TRY ASKING IT:
  • build a 3-tier pricing model for my design agency
  • restructure my $500/mo retainer to increase ltv
  • create an anchor offer to make my core tier look cheap
live
creators
viral-format-deconstructor

steal the structure.

break down any viral video into a template.

if you see a video popping off and want to replicate the success, use this. paste a link or transcript. it maps out the exact pacing, hook structure, and emotional triggers so you can apply the framework to your own niche.

TRY ASKING IT:
  • deconstruct this viral tiktok into a script template
  • analyze the pacing of this 60-second reel
  • map the emotional triggers in this youtube short
live
builders agency
founder-time-audit

buy back your week.

find the 10 hours you're wasting.

if you're working 60 hours a week but moving the needle zero, you need a reset. use this brutal time-tracking framework to identify the low-leverage tasks you need to delegate, automate, or delete immediately.

TRY ASKING IT:
  • categorize my weekly tasks into delegate/automate/delete
  • find the $10/hr tasks i need to stop doing
  • build a time-blocking schedule for a ceo
template coming paste-ready
live
agency
case-study-generator

results into revenue.

turn client wins into marketing assets.

if you're getting great results for clients but nobody knows about it, use this. input the raw data (before, after, timeline). get back a compelling case study formatted for your website, social proof, and sales calls.

TRY ASKING IT:
  • turn these campaign stats into a one-page case study
  • write a linkedin post highlighting this client win
  • format this testimonial into a sales deck slide
live
builders agency
tech-stack-optimizer

cut the bloat.

the lean software stack for 2026.

if you're paying $800/mo for saas tools you barely use, copy this. an audit of the exact tools used across in the lab and social house. tells you exactly what to pay for, what to use free, and what to build yourself.

TRY ASKING IT:
  • audit my current software subscriptions for overlap
  • recommend a lean stack for a 3-person agency
  • find free alternatives to these 5 paid tools
guide coming paste-ready
live
creators builders
weekly-review-ritual

plan less. do more.

the sunday system for a killer week.

if you start monday morning reacting to emails instead of executing your goals, use this. the exact 30-minute sunday routine to review the past week, set 3 non-negotiable targets, and block time for deep work.

TRY ASKING IT:
  • guide me through a 30-minute weekly review
  • help me set 3 non-negotiable targets for this week
  • review my calendar and block time for deep work
template coming paste-ready
free download

or build your own.

this is the exact worksheet i use to build every skill in this library. 3 sections. define the skill, write the rules, add real examples. fill it out, paste into claude, ship a skill.

use it for your brand voice. your podcast workflow. your client onboarding. anything you do more than twice.

download the worksheet (pdf)
SKILL INTAKE WORKSHEET
build your own
claude skill.
04 / questions

quick questions.

the stuff people ask me most before downloading.

what's a claude skill, exactly? +

think of it like a recipe card. claude has a binder of them. when you ask for something specific, it grabs the right card and follows the rules on it. each skill is a folder with a SKILL.md instruction file and examples claude pattern-matches against. full explainer here.

do i need a paid claude plan to use these? +

skills work on claude pro and claude team plans. if you're on the free plan, use the paste-ready versions instead. drop the contents into a project's custom instructions or any chat as a system prompt.

where do i actually upload the skill folder? +

two options. (1) inside a claude project, drop the unzipped folder into the project's files. (2) globally in claude settings, enable skills and upload there. option 2 means the skill is available across every chat.

can i edit a skill to make it mine? +

please do. open the SKILL.md file in any text editor, change the rules, swap the examples for your own work, save it, re-upload. this is the whole point.

how do i build my own skill from scratch? +

grab the free worksheet. fill it out. paste it into a new claude chat and ask claude to turn it into a skill folder. that's the workflow.

are these skills only for claude? +

the folder format is claude-specific, but the paste-ready versions work in any LLM (chatgpt, gemini, etc) as system prompts. the rules and examples transfer fine.

what's the difference between a skill and a project? +

a project is a workspace with its own files and instructions. a skill is a portable instruction pack that activates on-demand. skills can live inside projects or globally. walkthrough on /learn.

can i use these for client work? +

yes. they're free to use commercially. you might want to edit them so they reflect your client's brand voice instead of mine.

how often do you ship new skills? +

i ship a new skill every week with a youtube video walking through how it was built. subscribe so you don't miss them.

05 / shape the library

request a skill.

what workflow do you do every week that's a pain? tell me. most-requested skills get built first.

got it. i'll review and reach out if i build it.

a skill is just a workflow you stopped doing manually. that's it.

by nav