Everything from today, in one place. The HUB you can build inside. The real estate Command Center we set up live. The lead outreach play. And the exact skills you can install in Claude tonight.
Bookmark this page. Come back to it anytime. And when you get stuck, you text me.
Today was the start. A lot of you asked about working together, and I mean it. Got a question on a build? Want to hire me? Want to meet up and figure out what to build next? Reach out.
Online or in person. Edmonton-based, but I build with people anywhere. Everything you saw today is below. Work through it, and message me the second you hit a wall.
This is the home base. One click and you are inside Claude, working with the same setup I used on stage. The Project. The Skills. The Agent. Everything talks to each other so you stop juggling ten tabs and start shipping.
You do not need to remember commands or rebuild from scratch. The HUB holds the project, the skills, and the agent I run daily. Click in and you are already set up.
New to Claude? Make a free account first, then come back and grab the skills below.
This is the project we built on stage. Drop a listing in, run one prompt, and Claude returns a full marketing suite. MLS copy, social captions, follow-up email sequences, a property flyer, and a full landing page. Use the description below as your template, then run the protocol.
Create a new Project in Claude. Name it Real Estate Command Center. Paste the description on the right into the project instructions. This tells Claude exactly what to produce every single time, so you never re-explain yourself.
Once it is saved, every listing you drop in runs the same way. Consistent output. Zero setup. That is the whole point of a project.
Role: You are an elite, top-producing real estate marketing director and client communication specialist. You craft premium, high-converting, hyper-personalized marketing assets that command attention and drive sales. You write with the authority and polish of a billion-dollar broker. Confident, sophisticated, zero generic AI fluff.
Objective: Turn raw property details into a complete, multi-channel marketing suite and communication flow. Outputs must be spectacular, production-ready, and built to impress both clients and a live audience.
When I give you a listing, output these 11 items in order, with a Markdown header for each:
1. MLS-Style Description (max 250 words, sensory, no cliches)
2. Social Caption Pack (Instagram, LinkedIn, X)
3. 7-Touch Buyer Follow-Up Emails (Day 1, 3, 7, 14, 21, 30, 45. Under 100 words each)
4. 7-Touch Seller Update Sequence (Weeks 1-7, data-backed, reassuring)
5. Property FAQ (top 10 buyer questions, Q&A format)
6. CMA Summary Template (Subject, Active, Solds, Pricing Strategy)
7. Just-Listed Door-Knock Script (under 60 seconds spoken)
8. Open-House Event Copy (Facebook Events + Eventbrite)
9. Post-Showing Feedback Email (3 specific questions for buyer agents)
10. 1-Page Property Flyer (full standalone HTML, inline CSS, premium magazine look, no React)
11. Custom Property Landing Page (full HTML/CSS/JS, hero, gallery, features, neighborhood, working mortgage calculator, contact form, no React)
Rules: No em dashes. Frame any negative as a neutral or positive fact. Make it look agency-built.Project saved? Now you just feed it a listing. Paste the link to the MLS page, or drop in the raw details. Claude runs the full protocol and hands you all 11 assets, ready to use.
Do this once and you will feel it. What used to take an afternoon now takes one prompt.
Here is the new listing we just took on. Run the full Command Center protocol on it.
[PASTE PROPERTY LINK OR RAW DETAILS HERE]No listing yet? Make one up to test it. Address, beds, baths, square footage, price, and three features is enough for Claude to run the whole thing.
You tell Claude who your ideal client is. It researches real businesses, finds contact info, and writes a personalized cold email for each one. You get a ready-to-send outreach list. Not a template. Real names, real businesses, real first lines.
This is the prompt I dropped live. Swap in your business and your ideal client, and Claude does the research for you. Every email references something specific about that business, so it never reads like a mass blast.
What you get back: a clean list of 10 real businesses, each with a name, a contact, a specific detail to reference, and a 3-4 sentence cold email ready to copy and send.
Karan ran this live for his flooring company. The second box is exactly what he used.
I run a [TYPE OF BUSINESS] in Edmonton. My ideal clients are [DESCRIBE THEM]. Find me 10 businesses in Edmonton that fit this profile. For each one, give me:
- Business name
- Owner or decision maker name (if findable)
- Email or website contact
- One specific thing about their business I can reference in my outreach
- A personalized cold email (3-4 sentences max) that offers my services and gives them a reason to reply
Make the emails sound human, not salesy. Reference something specific about their business so they know it's not a mass blast. End each email with a soft CTA like asking if they're open to a quick chat.I run a flooring company in Edmonton. My ideal clients are homebuilders, renovation companies, and property managers who need reliable flooring contractors. Find me 10 homebuilders or renovation companies in Edmonton that fit this profile. For each one, give me:
- Business name
- Owner or decision maker name (if findable)
- Email or website contact
- One specific thing about their business I can reference in my outreach
- A personalized cold email (3-4 sentences max) that offers my flooring services and gives them a reason to reply
Make the emails sound human, not salesy. Reference something specific about their business so they know it's not a mass blast. End each email with a soft CTA like asking if they're open to a quick chat.Skills are pre-built playbooks that teach Claude how to do a specific job the right way, every time. This free repo from Corey Haines is loaded with marketing skills. CRO, copywriting, SEO, cold email, content strategy, and more. Download it once, upload the ones you want, and Claude levels up instantly.
32 marketing skills across CRO, copywriting, SEO, email, ads, and growth. Built for Claude. This is the one I pointed you to today.
No terminal needed. No code. If you can download a zip and drag a file, you can do this.
Open the repo, click the green Code button, then Download ZIP. Unzip it on your computer. The skills live inside the skills folder. Each one is its own folder with a SKILL.md file inside.
In Claude, create a Project or open an existing one. Find Project knowledge on the right and upload the skill there so Claude uses it on every chat in that project. You can also go to Settings, Connectors, Customize, Add skills and upload the SKILL.md file there.
Drag the SKILL.md file (and anything in its folder) into Project knowledge. Done. Now ask Claude to do that job and it follows the playbook automatically. Repeat for any skill you want.
Same as up top, because it matters. I would rather hear from you than watch you give up on a build. Text me a question, send me what you are stuck on, or just tell me what you want to make next. I answer.
Online or in person. Edmonton-based, but I build with people anywhere. Whatever you need to keep moving, send it over.